About bübish
bübish is built on the idea that getting dressed should feel effortless, considered and entirely your own. We design pieces that balance statement and simplicity - made to move with you from day to night, season to season, and moment to moment.
At the core of bübish lies a steadfast commitment to quality that transcends seasonal trends. Our pieces are purposefully created to endure the test of time, emphasising longevity. Every material employed is meticulously chosen by Alex & Georgie, who regularly conduct visits to suppliers and factories to maintain consistency in craftsmanship. As a proudly South Australian owned and operated business, bübish signifies more than just a brand; it embodies a commitment to sophistication and enduring style.
To read more about our fur click here
The duo behind bübish
Founded by sisters Alex and Georgie, bübish was born from an instinctive understanding of modern style and a desire to create clothing that feels both effortless and distinctive.
Influenced by the undone glamour of the sixties and the iconic cool of Kate Moss and Sienna Miller, their vision celebrates individuality and confidence. Their approach is intuitive - balancing statement textures with clean, considered silhouettes designed to integrate seamlessly into a contemporary wardrobe.
After years immersed in fashion and brand development, they launched bübish in 2015 to offer a new perspective on outerwear - pieces designed to elevate even the simplest look.
Today, bübish has evolved into a globally recognised label, known for its signature faux fur, feather, and textured outerwear - worn by women who value both impact and ease.
